Strategic Onboarding Builds Indirects into Multi-Product Relationships

Indirect lending is how many banks and credit unions build their auto loan portfolio. A strategy for converting these members to multiple...

9 Ways to Reach Nonprime Borrowers About Car Loans

Most of you reading this probably get in a car and drive to work every day. If you choose to live in the city you might choose to bike or take...


Reach Young Borrowers Where They Are

The millennials and Gen Z are about to become half of the workforce, according to a research report from Futurum Research. This same study marks this...


Using Data to Market Auto Loans in a Slowdown


Credit Unions Should Serve the 'New Middle Class'

I recently ran across an article from The Center for the New Middle Class, Understanding the Drivers of Nonprime Credit, and it’s been percolating...


Be One with the Member Experience

Credit union consumer loan growth crawled along throughout their existence until 2012. We experienced some stronger growth between the mid-90s and...


Help More Americans Declare Financial Independence

As we all gather with friends and family for grand fireworks displays and backyard cookouts, let’s remember what Independence Day represents.


Boomers Have More to Offer Credit Unions Than You Might Realize

I’m a baby boomer. In certain areas of life, I’m settled. I’m beyond what financial institutions might consider the prime borrowing age. I have my...


Cross Selling to Help Members and the Credit Union

Buying a new vehicle is an exciting and scary time for anyone. They’re looking for the right, new – or at least new to them – vehicle, knowing they...